What to Post During Your Launch

There's lots of info and freebies out there about how to structure a launch, the phases of a launch, how not to burn out during a launch, BUT what the heck are we supposed to be posting about?

How are posts during a launch different than posts outside of a launch? How can we actually create content that sells?

Well, I have a few tips that just might help you attract dream clients and sell during you next big launch.

1. POST STRUCTURE

Always give value first and sell second. What I mean by this is that the bulk of you caption, post, live, or story is going to be educational or inspirational. After you've delivered the value, present your offer!

2. RELATE THE CONTENT TO YOUR OFFER 

Base you educational or inspirational topics on elements of your offer. If you're selling skin care plans, give some tips related to skin care products or routines so that the transition into your pitch is smooth!

The format essentially should be "Here is what you can do" and "This is how I can help you do it." 

3. DON'T BE AFRAID TO TELL YOUR STORY

Talk about how the techniques you teach or the types of services you provide actually helped YOU! Talk about your struggles and challenges, share your wins, and illustrate your transformation.

Some other ideas include - talk about what makes you unique, bust an industry myth surrounding your offer, or speak to some limiting beliefs that your ideal client may have.

Good luck. You’ve got this!